Creative problem solving – 2 by Manikandan V

Manikandan, Business Manager at Management Scholars Academy is writing this series on creative problem solving.

I got good motivation from Mr.Ganapathy for writing blogs, and also on this topic ‘creative problem solving’ people like Hari, Sadha and Israth made some good comments that encourages me to write more. Thanks every one.

There are lots of theories and principles about creative problem solving. One and famous among them is TRIZ. TRIZ is acronym of Teoriya Resheniya Izobreatatelskikh Zadatch.It was developed by a Soviet engineer and researcher Genrich Altshuller and his colleagues began in1946. It has been evolving ever since.

TRIZ says there are 40 principles of creative problem solving; these principles can be used for any new problem in our day to day business. I like to talk about few of those principles and compare it with real life scenarios.

Principle 1 – Segmentation

Each and every we use segmentation to solve our day to day problem. Most kids play with building blocks that has several segments to combine to form a single unit; this is related to the comment given by Hari (Divide and Conquer) on my last blog on this topic.

Every motor vehicle comes in segments that are manufactured by different companies. I accompanied my friend to buy a new car and to fix the accessories; I came to know that for seat cover alone there are hundreds of manufactures. I would say all the component of a car comes in segments. Then it is reassembled in to a single unit, Easy detachable and attachable units.

  • A typical software application is segmented into modules or functions.
  • A Marketing person will have a segment as areas to sell his product.
  • A Business man will have a segment of customer for him to focus and sell his product.
  • Using WBS (Work Break down structure) is an example of segmentation.

Every Business will have product made for specific segment or they will begin with selling their product for specific segment. Please share your experience on how you have solved problems by segmenting them as comments below.



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Ganapathy Subramanian, Founder and CEO of MS Academy has a B.E degree from CEG Anna University. After 20 years in IT industry, he left a senior management position to pursue and lead his dream project - Management Scholars Academy. In his successful IT career, Ganapathy has been VP-HR at Polaris FT Ltd and Director-Projects at CSC India Pvt Ltd. He has designed, developed, and deployed many innovative leadership training programs, PM competency diagnostics frameworks, and performance management systems for project managers. These programs helped the corporates build PM competency and excel in project management practices. Ganapathy has traveled extensively in the US, UK, Japan and Singapore as a consultant for AT&T, Lucent, Citibank, CSC, Unilever and Visa. Ganapathy has been a mentor to many project managers in CSC, Polaris and now to hundreds of PMs through MS Academy. He has coached many PMs to appear and get the PMP certification. The reason MS Academy's PMP training program has become so popular so quickly is that the trainers give personal time and attention during and after the boot camp and guide the PMP aspirants step by step towards their goal. Please visit or contact for further details.


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