Project management in Product companies – Krishna Shivaramakrishnan

Last week there was a discussion on usefulness of Project Management in product development in this blog. Krishna Shivaramakrishnan added a detailed comment on the topic. I thought it deserves to be highlighted as a separate guest blog. Here goes…

Project management:


1.Delivering Value (to all stakeholders)
2.Reducing the time to market
3.Early returns for the customers and vendors
4.Producing Scalable products
5.Reducing the wastes(including costs and defects)
6.Allowing for Co-creation and
7.Customer collaboration

I would think these are all common to both Service and Product companies.

There are some attributes for achieving the above list:
(Many SMOs stop with these attributes for project management – unfortunately)

Attributes : Managing and controlling,

Source Code
Test Suites,
Delivery etc.

Project Management is managing objectives like Cost, Quality and Schedule more than the attributes.

This lack of overall vision amongst the project managers in service industries reflect in their project delays, increased cost, attrition, etc. That’s why more process are required in service industries and they go for CMMI, ISO. This is not to demean standards like ISO, CMMI etc.

On the contrary, if a company truly adheres to the principle of CMMI / ISO and apply those in philosophy and spirit, it can easily move towards TQM organization. But these cases are very rare.

For Product companies :

Agreed.. Product companies over a period of time will have some advantage as their own BA team and Sr.Management team play significant role in product evolution(of course with the participation from user domains).

But to get to there they have to believe, trust in the firm professional ethos, pump bountiful energy, create innovations, sacrifice temptations for quick earnings and above all ability to be patient after all the efforts put before they roll out THE PRODUCT. After establishing their product reasonably well in the market, they can plan and carry out their future versions in controlled manner

For service companies :

They seem to have advantages like quick returns on investment and 100% customization, and wide range of services etc. However they need to have their extra edge all the time to be remarkable when compared to their competitors. Hence they need solid processes both on understanding the objectives and controlling the attributes.

One final thought …….Standardization (process) and Innovation are two sides of the same coin. Be it product or service attune to this.

Thanks Krishna.


categoriaGuest Posts commentoNo Comments dataMay 15th, 2010


This author published 109 posts in this site.
Ganapathy Subramanian, Founder and CEO of MS Academy has a B.E degree from CEG Anna University. After 20 years in IT industry, he left a senior management position to pursue and lead his dream project - Management Scholars Academy. In his successful IT career, Ganapathy has been VP-HR at Polaris FT Ltd and Director-Projects at CSC India Pvt Ltd. He has designed, developed, and deployed many innovative leadership training programs, PM competency diagnostics frameworks, and performance management systems for project managers. These programs helped the corporates build PM competency and excel in project management practices. Ganapathy has traveled extensively in the US, UK, Japan and Singapore as a consultant for AT&T, Lucent, Citibank, CSC, Unilever and Visa. Ganapathy has been a mentor to many project managers in CSC, Polaris and now to hundreds of PMs through MS Academy. He has coached many PMs to appear and get the PMP certification. The reason MS Academy's PMP training program has become so popular so quickly is that the trainers give personal time and attention during and after the boot camp and guide the PMP aspirants step by step towards their goal. Please visit or contact for further details.


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