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Date and Venue

Customer Speak
Course Fee
Digital Marketing orientation

9:00 AM to 6:00 PM on
Nov 29th
at Hotel Clarion,
(earlier called The President)
27, Radhakrishnan Salai, Mylapore,
Chennai - 600004

We have had PMs from almost 
all IT companies in Chennai 
and many core sector companies
in our training programs. You can see their review comments here.
Participants' Feedback

Rs.5,500 + S.T / per seat
Rs.5,000 + S.T / per seat
if you pay before 23rd Nov.
Send a mail to
for registration.

Do you have questions about our
Digital Marketing program?
Contact Ganapathy Sankarabaaham
our trainer at 9094033355
to know more details.

Announcing a one day program "Digital Marketing Demystified" for senior executives

All current innovation in marketing is through digital channels. Some key statistics:

• 2 billion people are connected to internet and 1.2 billion shop online
• Traditional B2B and B2C companies now claim as high as 60% of sales are influenced by online media
• In the next five years, Digital would take as much as 40 – 50% of marketing budgets, with lion's share going to mobile and social.

MS Academy is proud to announce a one-day program on digital marketing for senior executives who like to stay up to date on the latest innovations. This intensive one-day program aims to cover the absolute fundamentals of digital marketing from search and mobile, to social and metrics. You'll be able to check how you much you already know, grasp some stuff you never properly understood before and, no doubt, identify some areas you’ll want to go into more deeply in the future.

The program aims to stimulate, inform and inspire. You will finish the day with your head buzzing with new terminology, ideas and strategies. This course will be fully interactive with exercises and real world examples through which you will gain the knowledge to begin building a digital identity for your company as well as yourself.

Program Schedule

  1. Introduction
  2. Web Presence
    • Performance & Loading Time
    • Need for Responsive Design
    • Introduction to Google Analytics
  3. Search Engine Optimisation
  4. Search Engine Advertising
    • Pay Per Click Campaign Fundamentals
    • Landing Pages
    • Call to Action (CTA)
    • Display Advertising
  5. Social Media Marketing
    • Fundamentals
    • Facebook Advertising
    • Twitter Advertising
    • LinkedIn Advertising
    • Other Examples
  6. Email Marketing
  7. Other Forms of Advertising
    • Mobile Advertising
    • In-app Advertising
  8. Business Blogging / Vlogging / Podcasts
  9. Inbound and Outbound Marketing
  10. Marketing Automation
  11. Lead Management & CRM Integration
  12. Analytics & Reporting

Featured Faculty

The program will be delivered by Ganapathy Sankarabaaham, a result oriented and highly accomplished individual with 15+ years of experience in managing strategic customer relationships. As a Client Partner for TCS, he was focused on Consultative Selling and Business Transformation as the growth levers for IT and Business Process Outsourcing. He has rich experience in business planning, strategy, relationship building, sales, large program management and operations. His full profile can be viewed here

Ganapathy has completed his Post Graduate Program in Management from Great Lakes double majoring in Finance and Marketing. Currently he is the Founder CEO of Vajra, a digital marketing agency. At Vajra, he is helping large corporations with digital marketing strategy.

Target audience

Senior Executives


Marketing professionals

Professors and Placement officers

Program Benefits

At the end of this program you will have a better understanding of:

  • Essential digital marketing jargons and the underlying principles
  • How to put together a digital marketing strategy
  • How to set KPIs for your online marketing activity
  • Integrated Search Marketing strategies
  • Social Media marketing in a business context
  • How to effectively plan your email marketing campaigns
  • Online display advertising networks and banner formats
  • Analytics: what to measure and how to manage


About Management Scholars Academy

MS Academy is founded with a mission

To instil the ‘nuances in the art of management' and the ‘formulas in the science of management' in project leads and thus develop outstanding managerial talent that helps Indian corporate excel in the global market. MS Academy can design and deploy an exclusive project management leadership program for your organization with measurable improvement in management competency. At the end of our program your PMs will be able to

- to manage the projects professionally and

- to handle clients, team members, senior management, shareholders and society with confidence

We will bring out the star managers dormant in your brilliant engineers and smart programmers.

MS Academy is the dream project of a set of successful IT professionals led by Ganapathy, sincerely interested in grooming future managers. They are grateful for the premier education they received, the rich management experience they gained, the wide international exposure they had, and the challenging projects they carried out. They are willing to share their learning and knowledge and motivate the next generation managers and executives to perform at a higher level.

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