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Date and Venue
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Customer Speak
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Course Fee
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Digital Marketing orientation
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9:00 AM to 6:00 PM on
Nov 29th
at Hotel Clarion,
(earlier called The President)
27, Radhakrishnan Salai, Mylapore,
Chennai - 600004 |
We have had PMs from almost
all IT companies in Chennai
and many core sector companies
in our training programs. You can see their review comments here.
Participants' Feedback
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Rs.5,500 + S.T / per seat
Rs.5,000 + S.T /
per seat
if you pay before 23rd Nov.
Send a mail to
ganapathy@msacademy.in
for registration.
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Do you have questions about our
Digital Marketing program?
Contact Ganapathy Sankarabaaham
our trainer at 9094033355
to know more details.
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Announcing a one day program "Digital Marketing Demystified" for senior executives
All current innovation in marketing is through digital channels. Some key statistics:
• 2 billion people are connected to internet and 1.2 billion shop online
• Traditional B2B and B2C companies now claim as high as 60% of sales are influenced by online media
• In the next five years, Digital would take as much as 40 – 50% of marketing budgets, with lion's share going to mobile and social.
MS Academy is proud to announce a one-day program on digital marketing for senior executives who like to stay up to date on the latest innovations. This intensive one-day program aims to cover the absolute fundamentals of digital marketing from search and mobile, to social and metrics. You'll be able to check how you much you already know, grasp some stuff you never properly understood before and, no doubt, identify some areas you’ll want to go into more deeply in the future.
The program aims to stimulate, inform and inspire. You will finish the day with your head buzzing with new terminology, ideas and strategies. This course will be fully interactive with exercises and real world examples through which you will gain the knowledge to begin building a digital identity for your company as well as yourself.
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Program Schedule
- Introduction
- Web Presence
- Performance & Loading Time
- Need for Responsive Design
- Introduction to Google Analytics
- Search Engine Optimisation
- Search Engine Advertising
- Pay Per Click Campaign Fundamentals
- Landing Pages
- Call to Action (CTA)
- Display Advertising
- Social Media Marketing
- Fundamentals
- Facebook Advertising
- Twitter Advertising
- LinkedIn Advertising
- Other Examples
- Email Marketing
- Other Forms of Advertising
- Mobile Advertising
- In-app Advertising
- Business Blogging / Vlogging / Podcasts
- Inbound and Outbound Marketing
- Marketing Automation
- Lead Management & CRM Integration
- Analytics & Reporting
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Featured Faculty
The program will be delivered by Ganapathy Sankarabaaham, a result oriented and highly accomplished individual with 15+ years of experience in managing strategic customer relationships. As a Client Partner for TCS, he was focused on Consultative Selling and Business Transformation as the growth levers for IT and Business Process Outsourcing. He has rich experience in business planning, strategy, relationship building, sales, large program management and operations. His full profile can be viewed here
Ganapathy has completed his Post Graduate Program in Management from Great Lakes double majoring in Finance and Marketing. Currently he is the Founder CEO of Vajra, a digital marketing agency. At Vajra, he is helping large corporations with digital marketing strategy.
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Target audience
Senior Executives
Entrepreneurs
Marketing professionals
Professors and Placement officers
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Program Benefits
At the end of this program you will have a better understanding of:
- Essential digital marketing jargons and the underlying principles
- How to put together a digital marketing strategy
- How to set KPIs for your online marketing activity
- Integrated Search Marketing strategies
- Social Media marketing in a business context
- How to effectively plan your email marketing campaigns
- Online display advertising networks and banner formats
- Analytics: what to measure and how to manage
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About Management Scholars
Academy
MS
Academy is founded with a mission
To instil the ‘nuances in the art of management' and the
‘formulas in the science of management' in project leads
and thus develop outstanding managerial talent that helps
Indian corporate excel in the global market. MS Academy
can design and deploy an exclusive project management leadership
program for your organization with measurable improvement
in management competency. At the end of our program your
PMs will be able to
- to manage the projects professionally and
- to handle clients, team members, senior management, shareholders
and society with confidence
We will bring out the star managers dormant in your brilliant
engineers and smart programmers.
MS Academy is the dream project of a set of successful IT
professionals led by Ganapathy, sincerely interested in
grooming future managers. They are grateful for the premier
education they received, the rich management experience
they gained, the wide international exposure they had, and
the challenging projects they carried out. They are willing
to share their learning and knowledge and motivate the next
generation managers and executives to perform at a higher
level.
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